The National Institutes of Health's National Heart, Lung and Blood Institute is partnering with Coca Cola to bring awareness to women's heart health. Diet Coke is sponsoring NHLBI's Red Dress Fashion Show during Fashion Week in February, as well as sponsoring NHLBI's heart truth ad campaign. But the authors and comments at The Wall Street Journal Health blog are wondering about the connection between a sweet soda and heart health. http://blogs.wsj.com/health/2008/01/08/hearth-health-goes-better-with-diet-coke/.
So what are the ramifications of having a not-so-healthy beverage sponsoring a health campaign? Advertisers align themselves with certain programming to try and project a certain image. Is the advertiser trying to buy a healthy label by sponsoring a health campaign?
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