And now, the Vytorin ads are gone. http://blogs.wsj.com/health/2008/01/23/merck-schering-plough-silence-vytorin-tv-ads/.
Is anyone surprised?
It seems market forces and legislative pressure took care of things, at least in this case. Is this an argument that there doesn't need to be additional regulation on direct-to-consumer prescription advertising?
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Investigating ideas about how to improve communication in health care.
About Me
- Stephanie
- I am a communication scholar and research supervisor at the Medical College of Wisconsin. My combination of communication and clinical research experience has fueled my interest and expertise in health communication, including physician-patient and nurse-patient communication. I am also interested in the conduct and management of medical research, including communication about medical research and ethical issues in medical research.
Useful links
Blog Archive
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2008
(141)
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January
(18)
- Confusion over prescription names
- Patient advocates
- transparency in medical practice
- MCW in the news again
- And now...
- Fighting back online
- Doctors using viral communication
- How doctors see themselves
- Congress investigating Vytorin ads
- Coffee!!
- First person - the first week of surgery
- Medical Googlers part II
- Heart Health and Diet Coke
- Empathy in cancer care
- Status careers
- therapeutic misconception
- Sharing the benefits of government-funded research
- Explain and apologize
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January
(18)
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