Nothing stirs passions among communication scholars quite as much as a conversation on children and the media. The influence of media on children has gotten the attention of public health officials, whose attention has turned to the makers of sugary cereals, greasy fast food and fizzy soda. The Federal Trade Commission released a report this week about the pervasiveness of such advertisements and a coalition of food companies released their own report on the progress made on self-regulation of advertising and increasing the nutritional value of foods marketed to children.
Whether the answer is government regulation or self-monitoring, the attention paid to this issue demonstrates the power of mass communication as an influence on children's health.
You can read more in the New York Times article here: http://www.nytimes.com/2008/07/30/business/media/30adco.html?ex=1375156800&en=18798a00c135aaf6&ei=5124&partner=permalink&exprod=permalink.
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