Wednesday, October 27, 2010

Is candy evil or misunderstood?

The New York Times Health section featured the Candy Professor, Samira Kawash, a writer and professor who researches the history of candy, and how it is sometimes vilified. The Candy Professor contends that candy has always been honest about what it is: a processed food, a treat, something for pleasure not for nutrition. But some people have a knee-jerk reaction against eating candy, or feeding their children candy, despite reaching for foods such as fruit juices and granola bars that have just as much sugar. Candy is seen as something forbidden, while those granola bars have a veil of nutrition.

It is an interesting look at how we make decisions about food, perhaps not always rational ones. It is also about communication and the messages we hear about candy and how that influences the decisions we make.

What do you think?

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