That was the question posed by AACH on Twitter (@aachonline). An article in Health Leaders Media examines the trend of hospitals using Twitter to reach out to patients, families and potential new patients. The trend isn't necessarily going to bring in new patients, but many hospitals see it as a means of becoming more transparent with increasingly involved patients and their families.
Twitter is a potentially powerful communication tool, but it is only as powerful as the people using it. Physicians, nurses and hospitals using Twitter have to approach it the same way they approach all communication with patients. That is, it is best to be transparent, honest and to speak in a language the patients can understand. Physicians should listen to their patients as to how much and what kind of information they want and need. Twitter can a great tool for listening to patients in addition to talking at them.
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