Health care marketing - using all the tools available

The Centers for Disease Control published their annual report about their health marketing for 2008. The report shows all the activities the CDC has undertaken to empower patients and encourage the public to take an active part of their own health care. You can find the marketing blog here and the report here.

We have seen in the articles and discussion on this blog that it only helps both physicians and patients when everyone has access to good information to make health care decisions. And the CDC is showing that in order for messages to be effective you have to reach the intended audience. And that means going beyond a brochure and engaging in the types of media that draw people in.

What types of new media strategies health groups should cultivate and use in the upcoming year?

Another cool blog

This one is from Jay Barnhardt, director of the National Center for Health Marketing at the U.S. Centers for Disease Control http://www.cdc.gov/healthmarketing/blog.htm.

Social marketing has the potential to be a powerful tool in health promotion and communicating health messages to the general public. Check it out.