The Wall Street Journal had an article today about how pharmaceutical companies are starting to rely more on true patient testimonials in their advertising efforts. The use of patients taps into the growing influence of a peer-to-peer networks and also comes at a time when pharmaceutical companies have faced criticism for use of celebrities and physicians in their advertisements.
What do you think? Do you think the use of patient testimonials is appropriate in the marketing of pharmaceuticals? Do you think it is effective?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment