The New York Times Well blog had an article earlier this week about how elite athletes continue to use performance enhancing drugs, despite the known risk. One study mentioned in the article compared attitudes to non-athletes and were astonished at the difference in attitudes toward taking risks if it will enhance performance. Elite athletes are more willing to take huge risks.
Practitioners and physicians would do well to keep in mind that risk tolerance is not universal. Some people may have different motivations for taking risks. If the motivation is strong enough, say the motivation to win an Olympic gold medal, no amount of communication may talk that athlete out of a big risk.
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