Campaigning for health care reform

In 1992 and 1993 opponents to health care reform ran a series of ads featuring a fictional middle class couple, Harry and Louise, who were worried that health care reform would limit their access to care. Now health care reform is before Congress again and Harry and Louise are reprising their roles. But this time, the grayer Harry and Louise are in favor of health care reform. The New York Times article has links to videos from 1992 and 2009.

In some ways, the change reflects the changing landscape of the costs of health care. The change also reflects the different groups that are coming together for health care reform that did not come together in 1992. But in addition to all of those factors, after watching the clips, I think you'll agree that reviving the Harry and Louise ads is just smart advertising.