The New York Times had an article today about how the New York City health department is taking a lesson from pharmaceutical sales forces. The health department sends health educators to clinics in under served areas to detail city health resources and educate physicians about health interventions. The educators come armed with posters, condoms, and yes, even pens, to reinforce their message. They also work to build on-going relationships with the physicians and clinics they serve.
What do you think? What other strategies can public health workers learn from other industries to make their message stick?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment