A new ad campaign and a speedy response

I think what is perhaps most remarkable part of this story was the speed with which it became so huge.

Motrin released an ad on their web site about "baby-wearing," parents who wear their children in a sling or a wrap, and the ensuing back pain. However, some parents took offense to the insinuation that moms wear their babies because it is trendy and in particular, the lines that "Supposedly, it’s a real bonding experience" and "Plus, it totally makes me look like an official mom. And so if I look tired and crazy, people will understand why." The offended moms and dads took to their computers and responded swiftly and loudly through blogs, Twitter, and even responses on YouTube. The company reacted, though not quite as swiftly as the bloggers, by removing the ad from its web site. Of course, there are already magazine ads on the newsstands and the you can still find the video on YouTube:



I don't want to comment about whether the ad is offensive or not. I'm not a mom, I've never worn a baby sling, I have no opinion. What is fascinating is how quickly a group of people expressed their opinion, spread the message to others, who in turn expressed their opinions and in doing so created a voice loud enough to get a company to change course on a brand new advertising campaign.

You can find The New York Times article and comments here: http://parenting.blogs.nytimes.com/2008/11/17/moms-and-motrin/

What do you think?