The Dr. Susan Love Foundation and the Avon Foundation have partnered to take a new approach to recruiting healthy research subjects. They have launched a high profile campaign called the Army of Women to recruit 1 million healthy women to participate as healthy volunteers in breast cancer research. The foundations are also hopefully that more scientists will work on preventative breast cancer research with the available healthy volunteers. Interested women fill out a short profile on the web site and are notified by e-mail of studies in need of volunteers. The women who fill out the profile are not obligated to participate in any of the studies sent to them and the final decision to participate is still left to the individual.
This is an innovative new approach to recruiting healthy volunteers and the images and words on the web site certainly tap into the altruistic reasons that motivate some people to participate in research. In the process, it seems it may also educate more people about the clinical research process.
So check it out: http://www.armyofwomen.org/ The web site includes some current ongoing research, combined with some compelling stories and images.
What do you think of the approach?
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