Recruiting for clinical trials

ACRP Wire had an interesting article this week about a new advertising campaign by Yale University, inviting people to be a part of clinical research by taking part in clinical trials. The "Help Us Discover" campaign seeks to inform the public about what it's like to be a part of clinical trials, and includes information about the safety of clinical trials and special efforts to recruit from minority groups. Clinical research is dependent on participation from volunteers, but there are a lot of misconceptions about the nature of clinical research. It will be interesting to see if Yale's broad reaching campaign increase recruiting success.