Thursday, January 5, 2012

Is this ad campaign too shocking?

The Washington Post On Parenting blog draws attention to a public health campaign in Georgia that is getting a lot of attention. The campaign uses stark interviews and images of obese children to draw attention to the childhood obesity epidemic. Some critics complain that the ads miss the mark, because they emphasize the bullying that accompanies being an obese child, rather than the serious health implications. Other critics think the ads are exploitative of the young children participating in them.

What do you think? Does this campaign miss the mark?

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