Wednesday, July 27, 2011

Medical myths

CNN had an interesting article a couple weeks back about the longevity of medical myths and how both doctors and patients need to occasionally step back and question their assumptions. Science is about comparing beliefs with evidence, and this extends to the things we've long believed to be true.

As communicators, it can be especially difficult to communicate evidence when it goes against commonly held beliefs. Describing the evidence in a clear, accessible way is the best place to start.

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