Wednesday, September 17, 2008

Advertising medical devices

A Senate committee met today to discuss advertising of medical devices. While advertising for medical devices, such as replacement knees and heart stents, are a relatively small share of consumer medical advertising, some believe that because of the risks, extra precautions should be taken with such advertisements. Medical devices almost all require surgery and become a permanent part of the patient, and as such are riskier than a pill. But some are concerned that device advertisements aren't being clear enough about the risks.

You can see a New York Times article about the hearing here: http://www.nytimes.com/2008/09/17/business/17device.html?ex=1379390400&en=f81f16144c4b1d4a&ei=5124&partner=permalink&exprod=permalink.

In light of the article I posted yesterday, what do you think? Should medical device advertisements be more closely regulated?

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