The New York Times had an interesting article yesterday about the business of plastic surgeons marketing their services. Since plastic surgeons usually perform elective surgeries, they re not subject to insurance premiums and listing as a preferred provider. So they have to advertise to get themselves to stand out.
You can find the article here: http://www.nytimes.com/2008/04/10/fashion/10Skin.html?ex=1365566400&en=53ebad6de28d086a&ei=5124&partner=permalink&exprod=permalink.
What do you think?
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