The New York Times published an interesting article today about Britain's struggles to create a nationwide anti-obesity campaign. The article is here: http://www.nytimes.com/2008/02/11/business/media/11adco.html?ex=1360472400&en=f9a7f5ae40a339a3&ei=5124&partner=permalink&exprod=permalink.
Everyone agrees on the the problem, but few agree on the solution. Especially contentious is whether food marketers would be able to use the symbol on their products. Others are concerned than any advertising campaign would be a drop in the bucket compared to how much food advertisers will spend to counter the advertising and market their own products.
The British case shows all the considerations that have to go into the decision to create health awareness campaigns. What other factors need to be considered?
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