Does this campaign go too far?

A campaign by the New York University Child Study Center to raise awareness of the silent public health epidemic of child mental health illness is getting people's attention and raising eyebrows. The campaign uses billboards and advertisements depict ominous threats about depression, autism, obsessive-compulsive disorder, Asperger's syndrome and bulimia. For example, the autism ad reads: "We have your son. We will make sure he will no longer be able to care for himself or interact socially as long as he lives." The idea is to raise awareness of how mental health illness "kidnaps" millions of children. See an article in The New York Times here: http://www.nytimes.com/2007/12/14/business/media/14adco.html?ex=1355374800&en=8bf0e7a608ccac2b&ei=5124&partner=permalink&exprod=permalink

But some are concerned that these ads go too far. Some worry that these ads only further stigmatize these illnesses. Others are concerned the ads cast the young people who live with these illnesses in a negative light, that these young people are trapped, when families spend so much time trying to emphasize the things people with these illnesses can achieve.

But these ads are getting people's attention and they are getting people talking about mental illness. Isn't that the idea? Or is this the wrong way to get people talking?